Ana Laura García Téllez

Ana Laura García Téllez has a diverse work experience spanning various industries.

Ana Laura is currently working as a Senior Marketing Manager at Canela Media since March 2023. Prior to this, they served as a Marketing Manager at the same company from January 2022.

From August 2021 to the present, Ana Laura worked as a Docente ad Mercadotecnia Social y Administración and a Miembro del consejo técnico de la maestría de mercadotecnia y publicidad at Universidad Iberoamericana, Ciudad de México.

Before that, they were a Brand Marketing Manager at Intertel from July 2021 to January 2022.

Ana Laura also had a significant tenure at Chilango (Ciudad Chilango, S.A. de C.V.) from July 2018 to March 2020, where they held the position of Brand Manager Digital. Ana Laura was responsible for developing brand marketing strategies, designing new products, managing the marketing team, organizing events and training the sales team. Ana Laura successfully launched new products and business units and implemented goal tracking systems.

Prior to that, Ana Laura worked at CIE as part of the Client Services, Experience & Training team Fórmula 1 Gran Premio de México. Ana Laura handled the logistics for the training area, volunteer programs, and customer support, including public relations, corporate customer service, and market research. Ana Laura trained 1200 employees to serve 340,000 people during the three-day event. Ana Laura'srole lasted from July 2016 to December 2017.

From July 2011 to January 2016, Ana Laura worked as the Gerente de Publicidad de Impacto Social, Procuración y Voluntariado Social Fund. del Dr. Simi at Farmacias de Similares. Ana Laura developed advertising and fundraising strategies, organized large-scale philanthropic events, and managed teams nationwide. Ana Laura achieved a 50% increase in in-kind donations in one year and implemented corporate volunteer programs and media plans at a national level.

Before that, Ana Laura worked at CIE as the Directora de publicidad y promoción en Nascar México from December 2007 to June 2011. Ana Laura developed marketing plans and advertising campaigns, managed budgets, negotiated media purchases, and coordinated press conferences. Ana Laura achieved a 30% increase in ROI in 2008 and 40% more in 2010.

Ana Laura started their career as an Asistente de marca at Freudenberg from June 2006 to December 2007. Ana Laura developed new packaging and products, analyzed the competition, and managed the catalog of products and barcodes. Ana Laura generated savings in packaging, increased market share, and launched Mexican-made products for wholesale and retail.

Ana Laura also worked as an Asistente de dirección en finanzas at Freudenberg from July 2005 to May 2006.

Ana Laura began their professional journey as an Analysta de crédito y cobranza and a Finance Intern at DIRECTV Latin America from March 2003 to June 2005.

Overall, Ana Laura García Téllez has gained extensive experience in marketing, advertising, event management, and strategic planning throughout their career in various organizations.

Ana Laura García Téllez completed their education as follows:

1. Maestría en Mercadotecnia y Publicidad (Master's degree in Marketing and Advertising)

- Universidad Iberoamericana, Ciudad de México

- Start Year: 2016

- End Year: 2018

2. Licenciatura (Bachelor's degree) in Administración de empresas (Business Administration)

- Universidad Tecnológica de México

- Start Year: 2001

- End Year: 2004

3. Diplomado en administración de instituciones y responsabilidad social (Diploma in Institutional Management and Social Responsibility)

- Universidad Anáhuac

- Start Year: 2013

- End Year: 2014

4. Curso (Course) in Emprendedurismo estrategias de negocios (Entrepreneurship and Business Strategies)

- MMM Mujeres Moviendo México

- Start Year: 2016

- End Year: 2016

5. Especialidad en mercadotecnia (Specialization in Marketing)

- Universidad Tecnológica de México

- Start Year: 2005

- End Year: 2006

Additionally, Ana Laura García Téllez obtained the certification "Cómo trabajar con clientes enfadados" (How to work with angry clients) from LinkedIn in December 2020.