Chechu Lasheras

Chechu Lasheras serves as the Chief Strategy Officer at Canela Media since May 2023, where responsibilities include leading corporate strategy, driving growth, and evaluating strategic partnerships. Additionally, Chechu currently holds adjunct professor roles at IE Business School and OBS Business School, focusing on innovation and branding, respectively. As an advisor to SgTech and an investor at 305 Ventures and K Fund, Chechu engages with early-stage companies in various sectors. Previous roles include Executive Director at Miami Dade College, co-founder of madtech School, and Founder of Digital Execs. Chechu's extensive experience in digital revenue and strategy was notably demonstrated at PRISA as Chief Digital Revenue Officer for the US and LATAM. Chechu's educational background includes degrees and programs from prestigious institutions such as MIT, Harvard, and IE Business School.