Carol Reda

Carol Reda has a diverse work experience spanning several notable companies. Carol started their career at Midwest Airlines in 1987, where they held various roles, including Supervisor in the CRC Department, Manager of Distribution Planning, and Director of Distribution and eCommerce. During their time at Midwest Airlines, they played a key role in the development and launch of their first consumer website and led multiple website redesigns. Carol also managed distribution solutions to lower costs and increase revenues.

In 2009, Carol joined United Airlines as an E-Commerce Web Product Manager/Sr. Web Product Manager for a brief period.

Since 2010, Carol has been working at Cannella Media DTC, LLC, where they initially served as Director of PBM Media Operations. In this role, they managed all aspects of PBM media, analyzed results to optimize revenue, and ensured adherence to directives and best practices. Currently, they hold the position of VP of Media Operations, overseeing scheduling and media operations for a team of 18 employees nationwide. Carol focuses on operational efficiency, develops revenue maximization strategies, provides financial analysis to the CEO, and sets annual goals for the team.

Throughout their career, Carol has demonstrated strong leadership skills, the ability to optimize team strengths, and a focus on continuous improvement and automation to enhance operational efficiency.

From 1980 to 1981, Carol Reda attended the McConnell School of Travel. During their time there, they pursued studies in Travel & Tourism. No specific degree was mentioned.