Alessandra Hechanova

Alessandra Hechanova is a senior manager of digital marketing at Canopy Rivers. Alessandra has worked in the field of digital marketing for over six years.

Alessandra started their career as a web and digital media coordinator at Ontario Centres of Excellence. In this role, they were responsible for developing enriched digital content, overseeing brand websites, and writing success stories and articles profiling Ontario's most innovative companies.

In August 2014, Alessandra became the director of community and social media at PumpUp, Inc. In this role, they were responsible for growing the PumpUp community through social media and developing relationships with key influencers.

Alessandra has extensive experience in developing and executing social media and email marketing campaigns. Alessandra has a proven track record of increasing brand visibility and engagement through their work.

Alessandra Hechanova has a certificate in multimedia storytelling and content marketing from the University of Toronto. Alessandra also has a B.A. Honours in economic development and living standards from McGill University. In addition, they have a certification from Google Ads in Google Ads Search Certification.

Their manager is Narbé Alexandrian, President and Chief Executive Officer. Alessandra Hechanova works with Mary Dimou - Senior Director, Venture Capital & Portfolio Operations, Emilia Redel - Manager, Internal Operations, and Eddie Lucarelli - Chief Financial Officer.