Paola Natasha Pacheco

Paola P. is a seasoned strategist in performance strategy currently employed at Canvas Worldwide, where responsibilities include developing multimillion-dollar media plans tailored to client goals and leading strategic discussions on campaign performance. Prior experience at RPA as a media planner involved managing digital work streams and optimizing media allocations. Paola also served in roles at H&L Partners and COOP, focusing on media planning and education in digital marketing for recent graduates. A background in public relations at Lee & London Public Relations included building media lists and analyzing competitive data. Paola holds a Bachelor of Science in Business Administration with a Marketing focus and a minor in Political Science from San Francisco State University, along with a certification in Digital Marketing and Data Analytics from COOP Careers Fellowship.