Peter Watkins

Peter Watkins has extensive work experience in the advertising and marketing industry. Peter is currently working at Canvas Worldwide as the SVP, Managing Director of Decision Road, where they lead a team focused on understanding consumer choices and the influence of media on consumer purchasing decisions. Prior to that, Peter worked at Horizon Media as the SVP, Managing Director of WHY from 2016 to 2021.

Peter also has experience as a Principal at Top-Right from 2005 to 2016, where they contributed to client engagements and business transformation. Peter served as the Executive Director of Strategy & Planning at INK from 2012 to 2015, leading the agency's brand strategy and account services. At Doner, Peter held positions such as SVP, Brand Leadership and VP, Marketing Communications Director, where they managed major client accounts and developed marketing plans.

Before that, Peter worked at In-Fusio North America as the Vice President of Sales & Marketing, overseeing distribution, product marketing, and partnerships. Peter also held roles at Nine Dots Corporation, Mazda North American Operations, Toyota North America, and Hyundai Motor America, gaining experience in strategic services, brand development, and marketing research.

Overall, Peter Watkins has a strong background in consumer insights, brand strategy, and marketing communications, with a focus on understanding consumer behavior and leveraging media to drive consumer choices.

Peter Watkins completed their Bachelor of Arts degree in English with magna cum laude honors at UCLA from 1978 to 1984. Following that, they pursued further education at UCLA Anderson School of Management and obtained their Master of Business Administration (MBA) degree in Marketing from 1984 to 1986.