Tom Silk

Tom Silk has a diverse work experience spanning various industries. Tom started their career as Senior Director of Marketing at Activision-Blizzard, where they led the brand marketing team for the Guitar Hero video game franchise, achieving significant sales growth. Tom then moved on to PepsiCo, where they served as Vice President of Marketing for Beverages, overseeing the marketing of several hydration brands and successfully reinventing the brand proposition for SoBe Lifewater. Tom later joined KB Home as Senior Vice President of Marketing, where they played a pivotal role in reinventing the digital marketing ecosystem and significantly increasing lead capture and conversion. Tom then ventured into entrepreneurship and opened their own catering and event hospitality company called Apple Spice Palm Beach County, achieving operating profitability within a short period and growing a substantial customer base. Currently, Tom Silk holds the position of Corporate Director of Marketing at Canyon Ranch, where they are responsible for driving consumer awareness through various channels and achieving impressive results, such as quadrupling website traffic and launching a successful influencer program. Throughout their career, Tom Silk has consistently demonstrated a strong track record of achieving results and driving business growth.

Tom Silk has an MBA in Marketing from The Wharton School and a BA in History from the University of Pennsylvania.