Artsem Melnik has extensive experience in App Store Optimization (ASO) and Search Engine Optimization (SEO), currently serving as ASO Team Lead at Capital.com since September 2022. Prior roles include ASO Team Lead at Banuba, where Artsem focused on enhancing ASO processes and implementing advanced practices, and ASO Manager positions at IQeon and Malinero Kuri, emphasizing strategy development, metadata testing, and competitor analysis. Artsem began a career in 2014 as an ASO Specialist and also worked as an SEO Specialist/Project Manager, honing skills in web optimization and performance analysis. Artsem holds a degree from Belarusian State University, awarded between 2011 and 2016.