Daniel Permuy

Daniel Permuy has a diverse work experience spanning various industries. Daniel started their career as a Visual Merchandiser at CPM France in 2004. From there, they worked as a POS Manager at Grupo Lactalis, where they received the national award for the best point of sale management in 2007. Daniel then joined The HEINEKEN Company as a Marketing Team Member, responsible for budget allocation and event planning for imported brands in the Northern region.

In 2012, Daniel became a Redactor at LaEscena, a cultural magazine, and also co-founded the library-café Toma 3 in Gijón. At Toma 3, they coordinated events, handled communication with specialized media, and managed social media.

Daniel's next role was at Socialmood, where they worked as a Social Media Manager, developing digital projects related to advertising and various social media platforms. Daniel then transitioned to Siroko, initially as a Social Media Manager and later as an Advertising Copywriter. At Siroko, they created high-quality content, including copywriting, scripts, and audiovisual content. Daniel also played a key role in managing sponsorships and events, as well as developing the brand on Facebook and Instagram.

In 2018, Daniel joined Raw Sport Drink as a Digital Project Manager, leading the brand's digitalization efforts. Daniel was responsible for e-commerce development, campaign ideation and implementation, and data analysis using Google Analytics.

In 2019, Daniel took on the role of a Consultant of Marketing at Endosalud Integral, where they planned and executed marketing strategies, developed the corporate image, and created campaigns for various online and offline channels.

Most recently, Daniel worked as the CMO at Capri Bikes, where they were in charge of creating the annual marketing plan, managing the budget, executing campaigns across different channels, developing and consolidating channels and audiences, and overseeing CRM management.

Daniel Permuy attended Universidad Laboral de Gijón from 2000 to 2003, where they obtained a degree in Técnico Superior Desarrollo de Aplicaciones Informáticas with a focus on programming informatics. In addition to their formal education, they have also obtained several certifications. In 2018, they completed the Curso Google Marketing Digital at IAB Spain and the Curso de E-commerce de la Fundación UNED and Curso en Marketing Online de la Fundación UNED, both at UNED - Universidad Nacional de Educación a Distancia (Spain). In 2018, they also obtained the Avanced Google Analytics certification from Google.