Andreina Barroso

Andreina Barroso has over 25 years of experience in digital and Hispanic marketing. Andreina began their career in 1996 as the Director of Sales Production and Product Marketing at StarMedia. In 2003, they joined ASM/MASS Hispanic/Eventus Marketing as the Vice President of Strategic Planning and Account Services. In 2014, they became a Partner at Salvo Group Hispanizice Media Group, where they were responsible for connecting millions of people through smart content and distribution. In 2015, they joined CI Consulting Group as the Managing Partner and Vice President of Digital Business, where they provided strategic consulting on digital business strategy and growth opportunities. In 2021, they joined Captura Group as the Vice President of Amplification.

Andreina Barroso began their educational journey in 1975 at Roberts School. Andreina then moved on to Escuela Bella Vista from 1977 to 1981 where they completed their elementary education. From 1981 to 1986, they attended Colegio Altamira and obtained their high school degree. After this, they attended Universidad del Zulia from 1986 to 1988, studying Industrial Engineering. Andreina then moved on to Universidad Rafael Urdaneta from 1988 to 1992, where they obtained their degree in Computer Science Engineering. Finally, in 1995, they obtained their MBA in Marketing and Decision Information Sciences from the University of Florida. Additionally, they have a certification in Promotions and Shopper Marketing from the Promotions Marketing Association, now part of the Association of National Advertisers.