Laura Puyalto Las Heras

Laura Puyalto Las Heras is a Senior Research & Insights Analyst at Capture Intelligence, a part of SAMY Alliance, since December 2022. With extensive experience in leveraging social listening tools for market insights, Laura has collaborated with notable brands such as Riot Games, Burger King, and Disney. Prior roles include Research & Insights Analyst and Head of Brands at SamyRoad, where Laura focused on brand strategy and social listening services, as well as academic positions at Clase Ejecutiva UC and Pontificia Universidad Católica de Chile. Laura holds a Bachelor's Degree in Social Communication with a focus on Advertising and has pursued further education in Aesthetics and Philosophy.