Hesham Beltagy

Hesham Beltagy is an accomplished marketing and strategy professional with extensive experience in media planning and business development across various sectors. Currently serving as the Director of Strategy and Integrated Media at Carat (Paramount-Carat) since 2020, Hesham previously held significant roles at MADHOUSEmena as a Marketing Consultant and at FlyEgypt as Marketing Director, where major contributions included establishing a marketing division and launching innovative strategies to position the airline in the LCC sector. With prior experience at Equation Media as Director of Strategy, where agency profitability was substantially increased, and roles at eXtra, ZenithOptimedia, and Starcom Mediavest Group, Hesham has consistently delivered successful campaigns and fostered client relationships. A graduate of The American University in Cairo with a Bachelor of Applied Science in Engineering Physics/Applied Physics, Hesham possesses a unique blend of analytical and creative skills that drive impactful marketing strategies.