Rowena F.

Rowena F. is an experienced marketing and brand management professional with a strong background in consumer insights, digital marketing, and category management. Currently working at CaratLane - A Tanishq Partnership as a Consumer Insights - Brand lead, Rowena F. manages key business projects that leverage consumer insights to drive growth and enhance brand strategy. Previous roles include Senior Product Manager at Bombay Dyeing, where Rowena F. developed brand identities and strategies for product categories, and Assistant Category Manager at Future Group India, responsible for improving in-store visibility and profitability for FMCG brands. Rowena F. holds an MBA from Jamnalal Bajaj Institute of Management Studies and has completed additional certifications in brand management from prestigious institutions.