Dominic Shales

Dominic Shales has a diverse work experience in various roles and industries. Dominic is currently the Founder and Chief Executive Officer of Reset Media Group, a position they started in October 2020. In addition, they are the Co-Founder and Managing Director of DUNE Communications, a role they began in October 2022. Dominic also serves as the Chief Marketing Officer (consultant) at Carbon Re since October 2022.

Before these ventures, Dominic acted as the Owner of Westcote Consulting, where they advised start-up and growth businesses and took on freelance communications and marketing projects. Dominic held this role since August 2017.

Dominic has also contributed to the Knowledge Schools Trust as a Governor for London Primaries since September 2022.

Previously, Dominic held leadership positions at Change Incorporated, a VICE Media Company, and VICE Media itself. At VICE, they were the Chief Executive Officer of Change Incorporated, overseeing a team of over 200 people across multiple locations. Prior to that, they served as the Global Publisher of Change Incorporated, focusing on content, publishing, marketing, research, and insight. During their tenure, the platform achieved significant impact through initiatives such as encouraging UK smokers to quit cigarettes. Their work at VICE spanned from October 2017 to October 2020.

Dominic's earlier experiences include working as an Advisor on the Industrial Strategy at the Advertising Association. Dominic contributed to initiatives such as Promote UK and the establishment of regional advice hubs for SMEs. Dominic also served as the Director of Communications (interim) at the Advertising Association. Their involvement with the organization started in October 2017 and ended in January 2018.

Before their roles at the Advertising Association, Dominic was the Managing Director and Head of Digital, Planning & Content at Lexis, where they managed various agency divisions and client relationships from March 2014 to July 2017.

Dominic's career began at Paratus Communications, where they co-founded the company. Dominic was responsible for all aspects of the company's growth and operation until its acquisition by Lexis in 2012. Paratus operated with a unique business model, utilizing a small permanent team and freelance consultants. Dominic's involvement with Paratus extended from October 2003 to March 2014.

Dominic Shales attended Malvern College from 1983 to 1987, but they did not obtain a degree or pursue any specific field of study during this time. Later, from 1988 to 1992, they enrolled at the University of Oxford, where they earned a Master's degree. Their field of study at Oxford was Modern Languages, specifically focusing on French and German.