Sarah Michaelides

Sarah Michaelides is an experienced marketing professional specializing in CRM and digital marketing. Currently serving as CRM Development Manager at Card Factory, responsibilities include managing customer marketing communications, executing automated campaigns, and optimizing email strategies. Prior roles include Email Marketing Manager at Hiscox, where Sarah developed CRM strategies, and Digital Marketing Manager at Travis Perkins plc, achieving significant increases in site traffic and appointment bookings. Educational qualifications include a BA in Marketing and Media Studies from De Montfort University and a comprehensive background in various marketing roles across multiple companies, demonstrating expertise in data segmentation, campaign management, and performance reporting.