Dakota Topf

Dakota Topf is a seasoned marketing professional with extensive experience in media strategy and paid search management. Currently serving as a Senior Media Strategist at Care.com since June 2021, Dakota oversees media buying and develops marketing initiatives with a strong emphasis on market research and data-driven storytelling. Previous roles at Care.com include Senior Marketing Manager and Marketing Manager for Paid Search, where Dakota managed multi-million dollar SEM campaigns and collaborated with cross-functional teams to enhance revenue and conversion metrics. Prior to Care.com, Dakota held positions at Merkle, rue21, and various other companies, gaining a well-rounded foundation in digital marketing, analytics, and strategic communications. Dakota earned a Bachelor’s Degree in Marketing and Management from PennWest Clarion.