Márcia Costa

Márcia Costa is a skilled digital marketing professional with extensive experience in paid media and digital marketing strategy. Currently serving as a Paid Media Specialist at Care to Beauty, Márcia previously held the role of Paid Media Executive at Carplus: Grupo Salvador Caetano, focusing on PPC campaign management for lead generation and e-commerce in Portugal and Spain. Prior to that, Márcia worked as a Digital Marketing Specialist at Wise Pirates, where responsibilities included project management and social media marketing, alongside a stint as Digital Marketing Manager at Marco Gouveia, emphasizing team management and SEO. Early career experience as a Digital Marketing Specialist at BYNET involved website development and video marketing. Márcia holds a Master's degree in Digital Marketing and a Bachelor's degree in Marketing from Instituto Superior de Contabilidade e Administração do Porto, complemented by international experience through the Erasmus+ program. Proficient in tools such as Google Ads, Facebook Ads, Google Analytics, and SEMrush, Márcia combines analytical skills with strategic planning to drive marketing success.