Kerchanin Allen

Kerchanin Allen is an accomplished marketing professional with extensive experience in brand marketing and strategy within the healthcare sector. Currently serving as the Director of Brand Marketing at CareConnectMD, Kerchanin develops comprehensive marketing strategies for post-acute and ACO businesses. Previously, as Director of Product Marketing & Strategy at HarmonyCares, responsibilities included maximizing brand communication and enhancing external marketing experiences. Prior roles include Digital Marketing & Media Manager at myNEXUS®, where customer acquisition strategies were implemented, and Digital Marketing Senior Analyst at eviCore healthcare, focusing on email marketing and digital campaign effectiveness. Kerchanin's career began with roles at Blue Cross and Blue Shield, freelance projects in integrated marketing communications, and contributions to NPR. Academically, Kerchanin holds a Master of Arts in Global Journalism from Indiana University and a Bachelor of Arts in International Communication.