Gina Lin (Heng) is an accomplished professional in user experience and strategy, currently serving at Care Corner Singapore Ltd since October 2021. Prior to this role, Gina held the position of Head, Strategy and User Design at the Singapore Economic Development Board (EDB) from January 2020 to October 2021, where responsibilities included designing community experiences to connect global audiences with Singapore. Gina's experience also includes a secondment as a Senior Designer at ThinkPlace, where significant projects involved designing assisted-living solutions and facilitating digital transformation workshops. Earlier roles at EDB encompassed leadership in human capital, engagement with C-level executives in Silicon Valley, and formulating national strategies in the tech sector. Gina's academic credentials include a Bachelor of Science in Economics and a Bachelor of Arts in Political Science from The Wharton School and University of Pennsylvania, respectively.