Zainab Durrani

Zainab Durrani is an accomplished marketing professional with extensive experience in digital marketing, brand management, and consumer insights. Currently serving as Associate Director of Digital Marketing at Careem since October 2023, Zainab is focused on enhancing top-of-funnel metrics through digital awareness and optimizing SEO and SEM strategies. Previously, Zainab held positions as Fuels Marketing Manager at Shell and Brand & Consumer Insight Manager at Telenor Microfinance Bank Limited, where responsibilities included developing marketing strategies and executing digital campaigns. Earlier career roles at Jazz and Telenor Pakistan involved brand communication, consumer insights, and network planning, showcasing a well-rounded skill set in both marketing and technology. Zainab holds an MBA in Marketing from Lahore University of Management Sciences and a BE in Computer Systems from the National University of Sciences and Technology.