Beth Higgins (She/Her)

Beth Higgins has a diverse range of work experience spanning various industries. Beth is currently working at Care/of as the Director of Strategic Finance, a role they assumed in August 2022. Prior to this, they held the position of Senior Manager and Manager of Strategic Finance at the same company, where they developed expertise in business forecasting, budgeting, and financial reporting.

Before joining Care/of, Beth worked at Wayfair as the Vertical Merchandising Senior Manager for Fireplaces & Grills and Outdoor Decor. During their tenure, they led a team of five and utilized industry and site data to enhance the customer shopping experience. Beth also established a triple-layered measurement funnel to generate actionable insights for the Vertical Merchandising team.

Beth's experience also includes roles at Sling TV, where they served as the Head of Marketing Finance & Operations and Senior Marketing Analytics Lead. In these positions, they were responsible for implementing uniform KPI reporting, budgeting, and evaluating potential investments. Beth received recognition and awards for their contributions in these roles.

Additionally, Beth has experience as an Account Executive at motive - social innovation, where they managed client accounts and developed brand growth strategies. Beth also worked as a Freelance Strategy Consultant, providing strategic branding and growth opportunities for small businesses.

Earlier in their career, Beth held roles at BBMG, Unilever, OPERA NEWS, and Duke University. At OPERA NEWS, they worked as the Advertising Production & Marketing Manager and Sales representative, managing production cycles, department finances, and social media content. At Duke University, they originated the role of Networking Coordinator for the Duke Alumni Association, creating and marketing networking programs for the alumni community.

Overall, Beth Higgins has a strong background in finance, operations, marketing analytics, and brand management. Beth has demonstrated their ability to drive data-driven decision-making and provide strategic guidance in their various roles.

Beth Higgins (She/Her) has a diverse education history. In 2005 to 2007, they attended Duke University and received an AB degree in Psychology and Music. Following this, from 2003 to 2005, Beth studied Classical Vocal Performance at DePaul University. In 2007 to 2008, they continued their studies in Classical Vocal Performance at Greensboro College. Later, from 2013 to 2015, Beth pursued a Master of Business Administration (MBA) specializing in Marketing and Social Innovation and Impact at NYU Stern School of Business.