Craig Elbert

Craig Elbert is the CEO and co-founder of Care/of, a personalized vitamin and supplement company. Craig has over fifteen years of experience in the consumer packaged goods and media industries.

Prior to Care/of, Craig was the founder in residence at Juxtapose, a venture-backed e-commerce startup. Craig also served as the vice president of marketing at Bonobos, an online menswear retailer, where they helped grow the company from $10 million to over $100 million in annual revenue.

Earlier in their career, Craig worked in business development at Universal Pictures and MTV Networks. Craig also worked as a strategy and operations analyst at Warner Music Group and Lehman Brothers.

Craig graduated from Harvard Business School and Dartmouth College.

Craig Elbert graduated with a BA from Dartmouth College in English and Economics. Craig then attended The Wharton School.

A direct report to Craig Elbert is and Akash Shah - Head of Product, Co-founder.