Bill Bassitt

Sr. Category Manager at Carlin Group (formerly Carlin O'Brien, Inc.)

Bill Bassitt has extensive experience in the field, having worked at Acosta for nearly two decades before joining Carlin Group. With a background in Economics from Xavier University, Bill has held various titles such as Sr. Category Manager, Business Intelligence Sr. Manager, Strategic Insights Manager, and Senior Shopper Insights Manager/Team Leader. Bill has a proven track record in advising clients on customer communication valuation and planning, crafting merchandising plans, and directing staff in strategic analysis and planning.

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Timeline

  • Sr. Category Manager

    November, 2020 - present