Carlsberg Group
Britt Bach Pedersen currently serves as Senior Global Sales Execution Manager at Carlsberg Group, leading global sales programs to enhance market coverage and execution excellence since December 2022. Previous roles include Client Director at Kantar, where a customer-centric approach accelerated growth for various organizations, and extensive experience at Carlsberg Group in multiple positions, including Senior Channel Development Manager, Senior Trade Marketing Manager, and Commercial Manager for Coca-Cola brands. Britt has a solid educational background with degrees from Copenhagen Business School in Economics and Business Administration, complemented by early career roles in marketing and finance. The expertise spans sales strategy, trade marketing, eCommerce, brand management, and performance measurement, with substantial achievements in driving growth and innovation across multiple markets and brands.
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Carlsberg Group
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The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Their flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe.