Krasimir Lazarov

Krasimir Lazarov is an experienced sales professional with a strong history in leadership roles within the beverage and food industries. Currently serving as Sales Director at Carlsberg Group since May 2018, Krasimir previously held positions such as National Sales Manager for both Modern Trade at Carlsberg Group and at Froneri. Prior experience includes serving as National Sales Manager at CHIPITA BULGARIA and various roles at Nestle, including Key Account Manager and KA Supervisor, where involvement in market strategy preparation and team management was significant. Krasimir holds an Executive MBA in Business Administration from the University of York and a Bachelor's degree in Education from Sofia University St. Kliment Ohridski.