Lenka Laurinova

Lenka Laurinova is an accomplished professional with extensive experience in procurement and category management, particularly in the marketing and advertising sectors. Currently serving as a Senior Global Category Manager for Advertising Agencies, Production, and Consumer Insight at Carlsberg Group since January 2019, Lenka has demonstrated expertise in stakeholder engagement, sourcing projects, and supplier relationship management. Previous roles include Regional Category Manager for Marketing Services at Asahi Breweries Europe and Global Sourcing Specialist at SABMiller, where Lenka focused on implementing procurement solutions and capturing market trends. Lenka's career also includes significant positions at Mondelēz International, where responsibilities encompassed leading procurement strategies for various categories and managing teams across Central and Eastern Europe. Early career experiences in foreign trade management provided a solid foundation for Lenka's later achievements in procurement and marketing communication.