Tony Lim has over 18 years of work experience. Tony began their career in 2002 as a Research Associate at Hanley Wood Market Intelligence. In 2004, they moved on to become a Business and Planning Analyst II, Business Management at Boeing. In 2007, they were a Supervisor of Forecasting and Modeling / Senior Analyst Lead at Financial Freedom, followed by a Senior Business Analyst role at Edison International in 2008. Also in 2008, they were a Consultant at Reverse Market Insight. From 2009 to 2017, they worked at Kelley Blue Book in various roles including Director of Automotive Industry Insights, Director of Market Intelligence (Market Research), Director of Market Intelligence (Web Intelligence), and Senior Manager, Market Intelligence (Web Intelligence). In 2017, they moved on to become Senior Director Of Analytics at Cox Automotive Inc. and in 2018, they became Co-Founder and COO at Carma Project.
Tony Lim obtained a Master of Science (MS) from Boston University, a Bachelor of Arts (B.A.) from UC Irvine, and studied Economics at the University of Cambridge.
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