Agency Communications Manager

Role:

We are seeking an agency communications manager.             

Carmichael Lynch has been growing steadily for the past decade, and we have many success stories to share. We are looking for a communications leader that will help us get our client work and our agency happenings into the news, shared on social, and talked about in the world. 

Areas of Focus:

As Agency Communications Manager, you partner closely with the Managing Partners to develop a marketing and communications strategy and plan that nurtures and enriches the agency’s reputation and brings “Come Together. Stand Apart” to life. You have intimate knowledge of the agency’s work and programs and help us to develop an engaging brand narrative.

Media relations and media outreach: 

You develop and nurture relationships with media on behalf of the agency. You work with creative and account teams to proactively story-mine and create newsworthy and shareable angles for trade, business and consumer media. You are responsible for developing multi-media news releases and gathering visual assets for new hire announcements, client news, creative and campaign launches or agency news.

Executive visibility:

We have a talented team with expertise to share, and we need your help taking their thought-leadership beyond our virtual walls. You are responsible for finding speaking opportunities, helping to develop by-lines, and securing media interviews for our senior leaders and discipline experts as well as preparing our agency spokespeople with briefings and key messages. 

Social and digital storytelling:

Working closely with our social team and the dedicated agency social strategist, you are responsible for creating a social channel strategy and plan across all agency social channels as well as developing a social editorial content calendar. You will also manage content updates for the Carmichael Lynch and Carmichael Lynch Relate websites working alongside our digital team. 

DE&I and employer-brand commitment:

You help us tell stories that build our employer-brand as an inclusive place to work with a strong culture of belonging. It’s important to us that we continue to keep a focus on building representation, equity, inclusion, and understanding across a diverse group of communities within our agency and our work and in the news we release. You will help amplify our DE&I speaker series. You collaborate with HR and our DEI lead to ensure inclusive messaging. 

Awards and recognition:

You work closely with the client teams to develop attention-getting client case stories as well as an award-entry strategy and plan. You will enter awards for both agency, client and individual accomplishments. This includes managing communication of various agency recognitions and merchandising awards with media and on social channels as well as sharing with new business to amplify with our new business audiences such as consultants. 

New business collaboration:

Marketing communications goes hand-in-hand with driving new business and our brand drives the amount of and kinds of news business opportunities we receive. So we would like our communications plan to support our new business strategy as a symbiotic effort. You will exchange information regularly with our new business team so that they can merchandise case stories and awards and recognition with consultants and client prospects. 

Qualifications/Traits:

• 5+ years of marketing & communications experience-- agency experience preferred
• Established public relations, communications and collaboration skills to drive story-mining and packaging news systems
• As an agency led by strategy and creative, an appreciation of great creative and visual storytelling ability
• Proficient at integrated marketing merchandising all of the ways we come together to stand apart across disciplines
• Ability to develop strong relationships with media and trade organizations positioning the agency as a go-to resource for stories and thought leadership
• Deadline-driven and ability to work on reporters/news deadlines
• Solid understanding of social media channels, strategy and engaging content
• Passion for the advertising and public relations industry and driving brands
• Being in-the-know on the agency competitive landscape so we can stand apart