Sorel Norlin

Sorel Norlin has a diverse work experience spanning over more than two decades. Sorel began their career as a Treasury Manager at Premier, Inc., where they managed all aspects of Cash and Treasury Management. Their responsibilities included managing a $250 million short-term investment portfolio, cash flow projections, banking relationships, and financial analysis.

After their tenure at Premier, Inc., Sorel transitioned into the field of business consulting. Sorel worked as a Business Consultant at Internal Shift Consulting, providing one-on-one coaching to clients in various areas such as business operations, marketing strategies, and product launches. Sorel also offered coaching in executive, life, career, relationship, health and wellness, financial, and leadership aspects.

Following their consulting work, Sorel joined Awakening Coaching Training as the Business Operations/Faculty member. Here, they oversaw business operations, including social media, marketing, enrollment/sales, team management, and financial management. Additionally, they taught parts of the coursework and created online course materials for the coaching program.

Sorel then took their expertise to Allison Maslan International, Inc., where they served as a Business Coaching Mentor. In this role, they provided mentoring to group business coaching mastermind groups and offered one-on-one coaching to clients in a large group business coaching program. Their focus was on marketing, sales, business plans, and team building for entrepreneurs and small business owners.

Continuing their career in the automotive industry, Sorel joined AutoTrader.com as an Advertising Consultant. Here, they acted as a consultative sales professional, responsible for generating revenue of $1.5 million annually. Sorel worked closely with clients to identify digital media solutions based on their specific needs and market insights.

Sorel's next role was as a Business Development Manager at North County Hyundai, a franchise car dealership. Sorel managed all aspects of advertising and digital marketing strategy, aiming to drive revenue, increase sales, and enhance the brand. Their responsibilities included developing ROI analyses on advertising spend, creating a new website, implementing new sales processes and training, and overseeing Google Analytics reporting.

Sorel then moved on to vAuto: Cox Automotive, where they served as a Regional Sales Manager. In this role, they displayed excellence in sales management and contributed to the growth and success of the company.

Recently, Sorel has been working at Driven Data, starting as a Regional Sales Manager before being promoted to Manager, Sales Support at CarNow. At Driven Data, they played a significant role in bringing modern digital marketing to car dealerships, utilizing their integrated Customer Data Platform (CDP). Their responsibilities included helping dealers gain access to valuable data points and assisting in creating personalized and prescriptive sales and service marketing messages.

At CarNow, Sorel continued their work in sales support management, providing guidance and support in sales operations.

Overall, Sorel Norlin's work experience showcases their expertise in various industries, including automotive, coaching, consulting, and treasury management. Sorel has demonstrated a strong ability to drive revenue, enhance marketing strategies, provide coaching and mentoring, and contribute to the growth and success of companies.

Sorel Norlin obtained a Bachelor of Arts (B.A.) degree from Tufts University, attending from 1986 to 1990. They then pursued a Master's in Public Health (MPH) with a focus on Health Care Administration at San Diego State University, completing their studies between 1994 and 1996. In addition to their academic degrees, Sorel Norlin also obtained a Certified Treasury Professional (CTP) Certificate in the field of Financials. The institution from which they obtained this certification is the Association of Financial Professionals. The specific dates of when Sorel Norlin obtained their Certified Treasury Professional (CTP) Certification are not provided.