Ashley Paige C.

Ashley Paige C. is a seasoned digital business manager with diverse experience in e-commerce and merchandising across multiple luxury and retail brands. Currently serving as Digital Business Manager at Carolina Herrera since May 2022, Ashley oversees assortment planning, site merchandising, promotions, and reporting, driving strategic initiatives to optimize product offerings and enhance user experience. Previous roles include Digital Merchandising Manager at What Goes Around Comes Around and Web Merchandiser at Paul Stuart, Inc., where Ashley excelled in analyzing performance metrics, developing effective merchandising strategies, and enhancing customer engagement. With a Master's degree in Global Fashion Management from the Fashion Institute of Technology and a Bachelor's in Public Relations from Texas Tech University, Ashley brings a strong educational foundation to complement extensive industry experience.