Simona la Tegola

Simona La Tegola is a seasoned marketing professional with extensive experience in loyalty, CRM, and trade marketing strategies at Carrefour Italia since July 2016. In various roles including Loyalty & CRM Specialist and Trade Marketing Specialist, La Tegola has successfully managed local marketing strategies, coordinated external agencies for promotional visibility plans, organized in-store events, and collaborated with internal and external stakeholders to execute effective communication campaigns while overseeing budget management and ROI analysis. Previously, as a Marketing Assistant, La Tegola focused on creative settings for promotional materials and strategic planning for national distribution. La Tegola began their career in marketing at Penny Market Italia, where responsibilities included managing promotional events and materials. Academically, La Tegola holds a Master's degree in Marketing from Università degli Studi di Milano-Bicocca and a Bachelor's degree in Economics from Università degli Studi di Bari.