Diana Izabella Masterson

Diana Izabella Masterson is a seasoned product manager with extensive experience in managing product development and cross-functional collaboration. Currently at Cars.com since January 2022, Masterson oversees the roadmap for the core shopping experience. Previously, Masterson served as a Senior Product Manager at Eight Bit Studios, successfully leading digital projects for enterprise clients and achieving a 15% year-over-year increase in client spend. Earlier roles include program and project management at SpotMe, where over 40 digital engagement solutions were delivered for Fortune 500 companies, and event marketing management at Lyon Communications. Masterson began a career in event production with significant roles at various organizations, showcasing expertise in large-scale event management and marketing strategies. Masterson holds BA degrees in Communications and Mass Media from the University of California, Berkeley, and Michigan State University.