The Carter Group (Japan Market Resource Network)
Dominic Carter has a diverse work experience that spans over two companies. Dominic started off as a Project Director at Millward Brown Japan in 1996 and later became the Managing Director in 1999. In 2003, they founded The Carter Group where they currently hold the role of Representative Director and CEO. Dominic'swork at The Carter Group involves guiding clients to success through market entry strategy, cultural analysis, brand development, and consumer research.
Dominic Carter attended UNSW from 1992 to 1995, where they obtained a Bachelor of Commerce degree in Marketing and Japanese Studies.
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The Carter Group (Japan Market Resource Network)
CarterJMRN is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan and beyond since 1989. We believe that, although the terrain faced in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show the way. Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade with our sense of collaboration, thinking, creativity and boundless enthusiasm to help create the understandings that drive you to action. Our goal is nothing less than to help create a successful partnership between brands and the people who trust them.