Martha Karina Hernández Lozano

Martha Karina Hernández Lozano is a Deputy Manager at Cartier since May 2022, specializing in sales, operations, and service staff management while leading customer service and after-sales initiatives. Previous roles include Brand Strategy Manager at URREA from November 2019 to April 2022 and Marketing Planner at Pájaro Chato, where Martha developed positioning strategies and consumer insights. Early career experience includes positions at Universidad Popular Autónoma del Estado de Puebla as Market Research Staff and various roles at Ferrero, focusing on trade marketing intelligence and campaign performance analysis. Martha holds a Master's degree in Marketing and Management from UPAEP and has completed relevant courses, including a diploma in microeconomics from Harvard University.