Nadia Sotiropoulou

Nadia Sotiropoulou is a seasoned professional in marketing, analytics, and economics, currently serving as Head of Marketing & Product Analytics at carwow since November 2021, after previously holding the title of Head of Marketing Analytics. Concurrently, Nadia leads Kanga Services SA as President and Chief Executive Officer since February 2018. Previous experience includes a role as Ad Measurement Lead at Google, where analytical skills were applied to enhance advertising effectiveness. Earlier positions include Sr. Customer Insight Analyst at Marks and Spencer, where Nadia drove customer strategy through analytics, and Marketing Analyst at News UK, contributing to data-driven decision-making for customer acquisition and retention. Nadia's career began in the Government Economic Service, focusing on Universal Credit and Disability Employment policies. A graduate in Economics from the University of Reading, Nadia possesses a robust blend of analytical and leadership expertise in various sectors.