Irving Castillo

Irving Castillo possesses extensive experience in category management, currently serving as Coordinador de Category Managment at Casa Cravioto Ferreterías since February 2016, where responsibilities include managing categories based on the CATMAN model and analyzing market opportunities. Prior to this role, Irving served in the same capacity at Productos de Consumo Z SA de CV from October 2013 to February 2016, focusing on work plan development, in-depth shopper understanding in wholesale channels, and crafting commercial strategies to enhance purchase frequency and category penetration. Irving holds a Licenciatura en Mercadotecnia and a specialization in Administration of Brands, both from Universidad Tecnológica de México.