Cynthia Hernandez Aguilar

Cynthia Hernandez Aguilar is an experienced marketing professional currently serving as Subdirectora de Marketing at Casa de Bolsa Finamex since January 2023, where responsibilities include developing marketing strategies for various products, team management, message alignment across multiple channels, and overseeing campaign performance with significant client acquisition achievements. Previously, Cynthia was Head Account Manager at Coronel Creatives, overseeing tourism and lifestyle accounts, and Brand Manager for Esencial Costa Rica, successfully launching the brand in the Mexican market through strategic events. Additional roles include Brand Manager for Hola Houston at CWW connectworldwide, Senior Account Manager at Lovebrand focusing on luxury brands, and PR Manager at Oris Watch México. Cynthia began their career at Editorial Televisa and Unilever, contributing to strategic communications and marketing initiatives. Cynthia holds a degree in Marketing and Communication from ITESM Campus Santa Fe.