Laurie Parfitt

Laurie Parfitt serves as Chief Executive Officer and Principal at LKP Impact Consulting, LLC since March 2020, specializing in Fractional CMO services for branding, social media, digital marketing, and commercial strategy for Cannabis and Consumer Products companies. In addition, Laurie is a Partner at Avicenna Leadership Group, LLC, a cannabis restructuring firm, and has held roles as an Advisory Board Member for the Cannabis Hall of Fame and Advisor Ambassador for CASA. Previous experience includes Vice President of Customer Engagement & Marketing at Mission Dispensaries, Head of Category Management at Mizkan America, and various leadership positions at Topco Associates LLC, Walgreens, and Beam Suntory. Laurie Parfitt holds a Bachelor of Science in Merchandising Management from Michigan State University.