Wendi Ooten Cmp

Wendi Ooten, CMP, currently serves as the Assistant Vice President of Marketing at CASE Credit Union, where responsibilities include coordinating marketing functions and implementing strategies to enhance membership and product usage. Previously, Ooten held multiple marketing roles at Sparrow Health System, including Senior Event Specialist and Marketing Event Coordinator, successfully driving market share growth through diverse campaigns and community events. Earlier positions involved sales management and marketing strategy development at organizations such as the Lansing Convention and Visitors Bureau, FLIK International, and The Adams Mark Hotel. Wendi Ooten holds a Bachelor's degree in Marketing-Sales and an Associate's degree in Food Service Management from Ferris State University.