Andrew Jeffrey

Andrew Jeffrey has a diverse and extensive work experience in marketing and strategy roles. Andrew is currently the Head of Marketing at Casella Family Brands, a position they have held since 2023. Prior to that, they worked at Lion as a Marketing & Category consultant, where they were responsible for developing brand positioning, brand book, new comms program, and innovation for Byron Bay Brewery. Andrew also served as the Acting Country Manager for Heineken.

Before Lion, Andrew was a Strategic Marketing Consultant as a self-employed professional in 2022. From 2018 to 2022, they worked at SunRice as the Head of Marketing, leading the company's marketing efforts across 55 countries. During their tenure, they successfully grew SunRice's market share in Australian retail and implemented a highly effective communications plan.

Earlier in their career, Andrew held significant leadership roles at Coca-Cola South Pacific and Coca-Cola, where they served as the Strategy Director and Marketing Director respectively. Andrew played instrumental roles in developing transformative growth plans, achieving aggressive growth targets, and implementing brand relaunches and innovative marketing campaigns.

Andrew also held marketing positions at Campbell Arnotts and Nestle, where they gained experience in category management, trade marketing, and brand development.

Overall, Andrew Jeffrey's work experience highlights their expertise in marketing, strategy, brand development, and delivering growth results in various industries and global markets.

Andrew Jeffrey attended Leighton Park school from 1982 to 1987. Andrew then went on to study at the University of Leeds, UK from 1989 to 1992, where they obtained a BA Joint Honours degree in Management Studies and Geography.