Marketing and Brand Management

The Marketing and Brand Management team at Casella Family Brands is responsible for developing and executing marketing strategies to enhance brand visibility and market presence globally. This team works on brand positioning, digital marketing, consumer insights, category management, and customer engagement to drive brand awareness and sales across diverse markets. They play a key role in managing and promoting flagship brands like [yellow Tail] and Peter Lehmann Wines, ensuring cohesive brand messaging and innovation across multiple regions.