Sonya Hayden

Sonya Hayden is an accomplished communications professional with extensive experience in managing public relations and marketing strategies across various sectors. Currently serving as the Head of Communications at CAST Centre for the Acceleration of Social Technology, Sonya oversees large-scale programs and in-house initiatives, coordinating end-to-end activities and analyzing results. Prior to this role, Sonya held positions at Garnett Keeler Public Relations Limited, where responsibilities included managing integrated omni-channel campaigns for diverse clients, and at Yakult U K Ltd, where campaign management and content creation were key responsibilities. Sonya’s earlier roles at Teknion and Serverware involved developing marketing materials and managing client communications. An alumnus of the University of Leeds, Sonya holds a degree in English & Philosophy.