Valerie Colella

Valerie Colella currently serves as a Single Barrel Specialist and National Brand Ambassador at Castle & Key Distillery since February 2022, where responsibilities include executing the single barrel program and conducting tastings for consumers and industry professionals. Previously, Valerie held the position of Digital Director at Smooth Ambler Spirits Co. from September 2014 to February 2022, overseeing digital marketing initiatives and content creation to enhance brand visibility. Valerie also worked as the Tasting Room & Retail Manager at Smooth Ambler, managing day-to-day operations and implementing the single barrel program. Earlier, as General Manager at Billy Hurricane's from September 2010 to August 2014, Valerie developed craft cocktail programs and managed staff while driving sales growth through targeted promotions.