Murielle Blanc

Murielle Blanc has extensive experience in analytics and marketing, currently serving as Manager Analytics in the Service Manufacturer department at Catalina France since September 2012. Responsibilities include extracting, analyzing, and interpreting results of direct marketing campaigns, providing targeting recommendations, and executing statistical studies utilizing AI and machine learning algorithms. Prior roles at Catalina France include Analytics Project Manager and Senior Data Analyst, where Murielle focused on similar tasks while supporting major manufacturers like Nestlé and Unilever. Earlier experience includes a data analyst internship at Prisma Media, statistical studies at the Direction de l'alimentation, de l'agriculture et de la forêt, and customer satisfaction research for the Festival des AOC. Murielle holds a professional license in Decision-Making Statistics in Marketing from IUT Vannes and a DUT in Statistical and Decision-Making Computing from IUT Lisieux.