Salomé Pottentier

Shah Alum is a seasoned digital marketing professional with extensive experience in email and digital marketing strategies. Currently serving as Vice President, Digital and eCRM Manager for EMEA at J.P. Morgan since July 2016, Shah has previously held key roles at organizations such as emocial digital, Wildfire HQ Marketing, Naked Communications Europe, Intela, eBay Enterprise, and Emailvision. Notable achievements include managing multi-million dollar revenue-generating email campaigns and consulting for prominent clients across various sectors. Shah Alum holds a BSc in Information Systems with Business Management from the University of Westminster.