Category Design Advisors

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Inspired by the best-selling book Play Bigger, co-authored by CDA partner, Kevin Maney, Category Design Advisors leads legendary companies through the new discipline called category design. Category design is the strategy and tactics that define, design and condition a market to generate the dominan... Read more

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Mike Damphousse
Founder/Partner

Mike Damphousse

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Linda Flanagan
Chief of Staff