Beth Scott

Beth Scott currently serves as the Head of Digital for Cathay Pacific in the South West Pacific region since June 2023. Previously, Beth held several prominent positions in the travel industry, including Digital Sales Manager - APAC at Etihad from May 2018 to June 2023, where responsibilities included growing direct revenue and aligning global sales digital strategies. Other notable roles include Regional Sales Manager at Dubai Tourism, Manager E-Commerce Sales Development at Qatar Airways, and Manager Marketing & Online Sales at Lufthansa. Early career experience includes the position of e-commerce Manager for Emirates Airline in Australia and New Zealand. Beth holds a qualification in Tourism from Monash University and the Central Institute of Technology, Wellington.