Helen Yu

Helen Yu is an experienced content marketing professional currently serving as the Assistant Manager of Content Marketing at Cathay Pacific since January 2023. Previously, Helen held several roles at Tatler Asia Group from October 2018 to October 2022, including Digital Editor, where responsibilities encompassed commissioning, writing, and editing content for Tatler Hong Kong's website, implementing content strategies, and leading a digital editorial team. Helen's expertise also includes managing editorial calendars, optimising content for traffic targets, and collaborating with commercial teams to ensure alignment with brand goals. Helen holds a Master of Arts in English Literary Studies from The Chinese University of Hong Kong and a Bachelor of Arts in English Language and Literature from Hong Kong Shue Yan University.