Therese Mulvey

Therese Mulvey has over 30 years of work experience in the marketing and advertising industry. Therese began their career in 1989 as the Director of Marketing at WCVB TV, the Boston ABC Affiliate. During their tenure, they successfully built a base of local business and corporate advertisers and launched and managed the station's first vendor funding initiative. In 1996, they moved to Vertis as the Vice President of Strategic Marketing, where they developed market research to support sales for the $1.2B provider of print advertising and direct marketing solutions. In 2005, they joined Valassis Inc. as the Vice President of Marketing Intelligence, leading marketing analytic and research teams to shape the future of intelligent media delivery for the $2.3B industry leader. Therese then moved to PREformance Marketing LLC in 2015 as the Consumer Engagement Officer, leveraging predictive analytics and consumer insights to optimize media mix and enhance performance. In 2018, they joined Novus Media as the Director of Consumer Insight, establishing the Consumer Insight division to analyze the influence of online and offline media on the consumer path to purchase. Finally, in 2020 they joined Causeway Solutions, LLC as the Vice President of Strategy and Insight.

Therese Mulvey is currently studying Psychology at the University of Connecticut.