Jean-Baptiste Duprieu

Jean-Baptiste Duprieu is the Founder and CEO of Çava Health. Jean-Baptiste was previously the Principal and Co-Owner of notional, a collective where thoughtful brands meet creative doers. From October 2013 to December 2015, they served as the Principal, Chief Strategist at Case Agency, where they led the agency Strategy group and advised global FMCG companies, Luxury brands and tech start-ups C-suite executives on a variety of brand initiatives and go-to-market strategies. From July 2009 to December 2012, they were the Head of Global Strategic Marketing and Business Development at Sony Music Entertainment, where they reported to SME Global President and lead Strategic Marketing and Business Development International divisions. Jean-Baptiste was also the first “Sony United” Officer, developing cross-label, multi-platform business models with Sony Corp's hardware companies, F500 companies, and government entities. In addition, they led Sony Music’s 3D format content development and was a member of Sony Corp.'s Global Marketing Council and Sony's Latin Region Exec Board. Jean-Baptiste has brokered landmark artist deals with Avril Lavigne, Britney Spears, ACDC, Hendrix, Shakira, etc.

Jean-Baptiste Duprieu has a Master's in Business Administration, Technology Management & Innovation from Grenoble Ecole de Management - Grenoble Graduate School of Business. Jean-Baptiste also has a Bachelor of Science in Molecular and Cellular Biology from Université Paul Sabatier (Toulouse III). Lastly, they attended the School of Medicine at Université Paul Sabatier Toulouse III.

Some direct reports include James Vanderpant - Head of Hardware Design & Engineering, Liam Bossi - Head of Operations, and Jaehoon Choe - Head of R&D & Data Science.